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SEO · GEO

SEO / GEO

Classic SEO gets you found on Google. GEO (Generative Engine Optimization) gets you cited inside ChatGPT, Perplexity, Gemini, and Claude answers. We run both — in parallel.

If you want the brand to be found in search and cited in AI answers, you need SEO and GEO running as one system.

Traditional SEO helps high-intent buyers find you in Google. GEO helps ChatGPT, Perplexity, Gemini, and Claude treat you as a credible source when users ask who does this best or which tools are worth considering. For AI products, both should be powered by the same content, entity signals, and proof assets.

A Google user is looking for pages. A ChatGPT user is looking for an answer.

If a page lacks definitions, evidence, and FAQ structure, AI engines are less likely to cite it.

SEO builds the durable traffic layer; GEO wins the answer-engine mention.

SEO (Google)GEO (ChatGPT / Perplexity / Gemini / Claude)
01

Keyword + intent modeling

Map product scenarios × user intent; lock in commercially valuable keywords

02

Content matrix + backlinks

Systematic pSEO pages and pillar content, with high-authority link building

03

Structured data + llms.txt

JSON-LD, FAQPage, Article schema; llms.txt opened for AI crawlers

04

Monitor and iterate

Track Google rank and AI answer-citation rate; quarterly strategy refresh

When this fits best

Best for teams that have proven the product deserves attention, but not yet built a durable organic-demand system

  • Demo ready: the product story and ICP are finally becoming clear
  • 0-1k users: the team needs compounding demand capture, not only launches
  • Post-Product Hunt: short-term attention needs to become durable search equity

The deliverable is not just a few blog posts

  • Keyword + intent modeling: map the highest-value commercial searches and questions
  • Core-page rewrites: rebuild homepage, service, and case pages in answer-first form
  • FAQ + JSON-LD: make extractable facts easier for Google and AI crawlers to parse
  • llms.txt + entity clarity: sharpen the brand definition, service boundaries, and proof pages
  • Ongoing tracking: monitor rankings, branded demand, and answer-engine citations together
Why this compounds

Launch buzz expires. Search-visible and citation-ready pages do not.

SEO case proof: in six months, monthly organic traffic grew from 2,000 to 18,000+, first-page keyword count rose 420%, and CAC dropped 65%.
Launch Video and Product Hunt create short-term spikes, but without SEO/GEO infrastructure that attention decays quickly.
The goal is to convert short-lived launch momentum into search-visible, citation-ready, long-term compounding assets.
FAQ

The four SEO/GEO questions founders ask most

How is GEO different from traditional SEO?

Traditional SEO is about ranking well in Google results. GEO is about becoming a source that ChatGPT, Perplexity, Gemini, and Claude can cite with confidence. SEO leans harder on keywords, internal links, and backlinks; GEO leans harder on factual density, answer-first structure, schema, FAQs, and clear brand/entity definitions.

Which AI products should run SEO and GEO together?

The strongest fit is AI Agents and AI SaaS with a clear use case, a well-defined ICP, and a need for compounding overseas demand capture. Demo-ready products, 0-1k-user products, and post-launch teams are usually the best stage to start both in parallel.

What does StartPoint actually ship in an SEO/GEO engagement?

Typical outputs include keyword and intent modeling, page and content-matrix planning, core landing-page rewrites, FAQ and structured data, llms.txt, case-study enrichment, off-page authority strategy, and ongoing tracking of both rankings and AI-answer citations.

How do you measure whether GEO is working?

We track more than Google rankings. We also monitor whether the brand is cited in ChatGPT, Perplexity, Gemini, and Claude answers, which pages get cited most often, and whether those citations drive qualified visits, signups, and pipeline.

Next step

Rank on Google. Get cited by ChatGPT.

Classical SEO and Generative Engine Optimization, run as one system.

  • Keyword + intent modeling on commercial-high terms
  • pSEO page matrix + high-authority link building
  • llms.txt / JSON-LD open to AI crawlers
Fastest start
14 days
From
$4-7k/mo
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